Einstein quoted for saying “most people only use 10% of their brain”
Semantic deconstruction: ‘You’ in opposition to ‘brain’ (Cartesian duality, mind over matter). Brain becomes a tool implying ‘you’ is superior, when in fact it is more likely to be the other way round, ‘your brain’ ‘uses’ ‘you’ to its purposes.
http://faculty.washington.edu/chudler/tenper.html
http://www.scientificamerican.com/article.cfm?id=do-we-really-use-only-10
